Designing a luxury vehicle experience integrating advanced personalization, AI-driven features, and ergonomic design to enhance comfort, convenience, and safety.
Overview / Summary
Designed an e-commerce pharma app keeping simplicity and an intuitive interface as the prime objective. It lets a wide range of users irrespective of age and technical proficiency easily order medications and wellness products or refill their chronic prescriptions.
Design Process
The Design Process involved research, ideation, prototyping, testing, and implementation. The process was iterative, meaning that we went back and forth between steps to make changes or adjustments based on feedback and testing. The goal of the design process was to create an app that was intuitive to use with almost zero learning curve, at the same time aesthetically pleasing and invoking emotions similar to that of interacting with a caretaker.
Target Audience
The Design Process involved research, ideation, prototyping, testing, and implementation. The process was iterative, meaning that we went back and forth between steps to make changes or adjustments based on feedback and testing. The goal of the design process was to create an app that was intuitive to use with almost zero learning curve, at the same time aesthetically pleasing and invoking emotions similar to that of interacting with a caretaker.
Target Solution
A User Flow Is A Visual Representation Of The Steps And Actions A User Takes To Complete A Task On A Website Or Mobile App, Mapping Out Their Journey Through The Product And Helping To Identify problems in The User Experience
User Interviews
User Interviews were a key step in the designing of the app. They provided valuable insights about the ease of use of the app and the target audience’s technical know-how.We conducted interviews amongst different categories of people across all age groups primarily focusing on chronic patients and the elderly. We understood the need to have an easy-to-use interface, especially for the elderly and the business potential of chronic patients.
“…create requirements so I can clearly define what type of person we are looking for”.
“…save the job I’m creating as a draft So I can return later to finalize the changes”.
“…create different levels for resume matching. This way, I can sort a list of potential candidates according to what level of match they fit into”.
“…assign a job category for a new job, so I can have similar type of jobs grouped together”.
“…make job requirements mandatory or optional, so that I can give priority to certain skill sets over others”.
“…view a summary of the job I created, so I can review it before publishing”.
Comparative Analysis
1 mg
1mg is a pharmacy application that provides specialized and generic medicines along with branded medicines
1. Home delivery of medicines
2. Medicines calculator
3. Provides 24-hours
4. Appointment Options
5. Provides doctor consultations
PharmEasy
Pharmeasy is another famous online pharmacy & medical store offering pharmaceutical and healthcare products.
1. Home delivery of medicines
2. Medicines calculator
3. Provides 24-hours
4. Appointment Options
5. Provides doctor consultations
Zeno Health
Zeno Health is a Mumbai-based pharmacy application that provides generic medicines and branded medicines.
1. Home delivery of medicines
2. Provides doctor consultations
User Journey
In the user journey for Raseet Health, users first become aware of the app through marketing or word of mouth, leading them to download it from the app store. The onboarding process focuses on simplicity and highlights key features, ensuring ease of use for chronic patients and the elderly. After setting up a profile, users navigate the app's user-friendly interface to search for medicines, with the "Quick Order" option streamlining the repetitive ordering process for chronic patients.
The app addresses the challenge of information obscurity by providing clear and concise details about prescribed medicines. The checkout process is straightforward, fostering trust, and real-time delivery tracking enhances convenience. The iterative design process, informed by user interviews, allows for continuous improvements based on user feedback. Through personalized suggestions and offers, the app aims to build loyalty among chronic patients and the elderly, making it their preferred platform for medicine orders.
Customer Journey
In the user journey for Raseet Health, users first become aware of the app through marketing or word of mouth, leading them to download it from the app store. The onboarding process focuses on simplicity and highlights key features, ensuring ease of use for chronic patients and the elderly. After setting up a profile, users navigate the app's user-friendly interface to search for medicines, with the "Quick Order" option streamlining the repetitive ordering process for chronic patients.
The app addresses the challenge of information obscurity by providing clear and concise details about prescribed medicines. The checkout process is straightforward, fostering trust, and real-time delivery tracking enhances convenience. The iterative design process, informed by user interviews, allows for continuous improvements based on user feedback. Through personalized suggestions and offers, the app aims to build loyalty among chronic patients and the elderly, making it their preferred platform for medicine orders.
Personas
We wanted to form a deeper understanding of our users' goals, needs, experiences, and behaviors. So, we created personas for each of our user segments. They were based on user interviews and surveys, and we kept updating them throughout the project as we gathered more data. We used these personas whenever we wanted to step out of ourselves and reconsider our initial ideas.
Taskflow
Information Architecture
5 Why Analysis?
Storyboard
